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Analysis of Potential Impact of COVID-19 on Juice Market

Global Juice Market: Snapshot

The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions.

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Global Juice Market: Overview

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

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Manufacturers of juice are striving to capitalize on the opportunities arising from the advent of new products such as blended vegetable and fruit juice. At present, the demand for orange juice is significantly high owing to its easy availability and health benefits of the fruit. However, single and mixed juice of vegetables and fruits such as grapefruit, tomato, pineapple, grape, and apple are likely to gain popularity over the next couple of years. Juices that contain antioxidants made from fruits such as acai berries are also expected to gain prominence by 2021. The advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities. However, the prime factor that is likely to inhibit the growth of the global market is the availability of substitutes such as carbonated soft drinks.

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Companies Mentioned in the Report

To maintain a strong hold in the market, leading companies are increasing investments in research and development activities and are focusing on enhancing their brand image. The leading players in the global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr. Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among others.

Geographical segments analyzed under this research report include:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

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