IMARC Group’s latest market research report, titled “Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, finds that the global liquid detergent market reached a value of US$ 27.1 Billion in 2019. Liquid detergent refers to a cleaning agent that is used for washing clothes, automobiles and utensils as well as in laboratories for removing trace metal residues. Liquid detergents do not accumulate in fabrics, are pre-dissolved and have strong cleaning capability to pre-treat food, grease and oil stains. With growing concerns about hygiene and cleanliness, their demand is rising across the globe. Along with this, the increasing prominence of the e-commerce industry has escalated their sales, especially among the working consumers, due to their easy accessibility and convenience.
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Manufacturers are expanding their product lines by including a varied range of liquid detergents with different fragrances to reach a broader consumer base and increase profitability. Apart from this, they are also focusing on developing innovative packaging designs such as stand-up pouches with carry handle and integrated tap dispenser, and rigid bottles with measuring cap. Moreover, rising environmental concerns have prompted them to introduce organic variants which do not contain harsh chemicals or raw materials such as chlorine, phosphates, petrochemicals, animal by-products, perfumes, gluten, dyes and allergens. These products are made from sustainable, plant-derived ingredients which also enhance their softening properties, lessen crumples and prevent fading of color. Looking forward, the liquid detergent market is projected to reach a value of US$ 37.3 Billion by 2025, expanding at a CAGR of 5.5% during the forecast period (2020-2025).
Market Breakup by Product Type:
- Inorganic liquid detergents
Currently, inorganic liquid detergents dominate the market, holding the largest share.
Market Breakup by End-Use:
- Commercial Sectors
Liquid detergents are mostly used at homes to wash clothes and utensils while in the commercial sector they are utilized to clean cars, laboratory equipment, etc.
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Departmental Stores
Currently, supermarkets and hypermarkets represent the biggest distribution channel.
Market Region Summary:
Region-wise, North America enjoys the leading position, accounting for the majority of the market share. Other major regions include Asia Pacific, Europe, Middle East and Africa, and Latin America.
The competitive landscape of the global liquid detergent industry has also been examined with some of the key players being:
- Procter & Gamble
- The Clorox Company
- Church & Dwight
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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